Masterlock Recubrimientos
Case Study
Master Lock Recubrimientos is a Dominican manufacturer specializing in industrial coatings, acrylic paints, waterproofing systems, and specialized sealants. The company needed a modern, structured, and product‑centric website capable of presenting its full catalog clearly while reinforcing brand credibility and technical expertise.
Overview
Master Lock Recubrimientos is a Dominican manufacturer specializing in industrial coatings, acrylic paints, waterproofing systems, and specialized sealants. The company needed a modern, structured, and product‑centric website capable of presenting its full catalog clearly while reinforcing brand credibility and technical expertise.
IXD LAB designed a complete digital experience focused on clarity, product hierarchy, and easy navigation for both residential and industrial clients.
The Challenge
The previous digital presence lacked structure, clarity, and a professional presentation of the product catalog. Users had difficulty understanding the product categories, accessing technical information, and navigating the site efficiently.
Key challenges included:
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No clear hierarchy for product families.
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Limited visual identity aligned with industrial manufacturing.
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Lack of mobile optimization for on‑site contractors.
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No centralized area for technical sheets and documentation.
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Need to strengthen trust and corporate credibility.
The goal was to transform the website into a reliable, modern, and technically accurate platform that reflects the quality of the brand.
The Approach
The strategy focused on building a product‑first experience supported by a clean industrial aesthetic and intuitive navigation.
Core decisions included:
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Reorganizing the catalog into clear categories: Acrylic Paints, Sealants & Waterproofing, Tile Enamels, Industrial Coatings, and Specialty Products.
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Designing a minimalist interface with neutral colors, strong spacing, and technical typography.
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Prioritizing mobile usability, ensuring product cards, buttons, and text blocks remain readable and easy to interact with.
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Creating a dedicated Downloads section for technical sheets and safety documentation.
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Structuring content to highlight the company’s history, mission, and manufacturing expertise.
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Implementing SEO‑friendly architecture for industrial coating terminology.
The approach ensured clarity, professionalism, and a strong brand presence.
The Solution
IXD LAB delivered a fully redesigned website built on Wix Studio, featuring:
1. Modern Home Page
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Hero section with a strong CTA: View Catalog
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Featured product cards
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Quick access to main categories
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Clean, industrial‑grade visual design
2. About Us Section
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Company history since 2005
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Mission and values
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Brand positioning focused on tropical‑climate engineering
3. Product Variety Section
Clear explanations of the three main product families:
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Acrylic Paints
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Sealants & Waterproofing
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Tile Enamels
4. Full Product Catalog
A structured catalog including:
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Epoxy coatings
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Urethane primers
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Anti‑rust primers
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Road‑marking paints
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Waterproofing systems
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Specialty enamels
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Tropical exterior paints
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Wood coatings
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Facade coatings
Each product card includes name, category, and application purpose.
5. Downloads Section
Centralized access to technical sheets, specifications, and safety documents.
6. Blog
Educational content for paint application, waterproofing, and maintenance.
7. Contact Page
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Contact form
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Phone, WhatsApp, email
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Physical address
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Footer with legal and policy links
The final result is a professional, fast, and easy‑to‑navigate website aligned with industrial manufacturing standards.
The Result
Campus Pay now has a solid digital foundation that supports its mission across Europe.
Key outcomes:
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A unified, professional fintech platform ready for institutional adoption
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Improved clarity in payment processes, reducing user confusion
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Stronger brand perception aligned with modern financial technology
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Scalable architecture prepared for future services and market expansion
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Positive client feedback highlighting the platform’s usability and visual quality
Testimonial
"IXD LAB delivered exactly what we needed — a modern, organized, and professional website that finally reflects the quality of our products. Our clients can now navigate the catalog easily and access technical information without complications."
— Master Lock Recubrimientos
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