GMP Fence
Case Study
GMP Fence is a professional fence‑installation and landscaping company serving residential and commercial clients across New Hampshire and Massachusetts, with more than 15 years of experience and over 500 satisfied customers. Their services include custom fence installation, vinyl and wood fencing, aluminum pool‑code fencing, ranch rail systems, and landscaping solutions such as retaining walls.
Overview
GMP Fence is a professional fence‑installation and landscaping company serving residential and commercial clients across New Hampshire and Massachusetts, with more than 15 years of experience and over 500 satisfied customers. Their services include custom fence installation, vinyl and wood fencing, aluminum pool‑code fencing, ranch rail systems, and landscaping solutions such as retaining walls.
IXD LAB created a modern, trustworthy, and conversion‑focused website that highlights GMP’s craftsmanship, showcases fence styles, and drives quote requests through a clear and mobile‑optimized user experience.
The Challenge
GMP Fence needed a digital presence that matched the quality of their craftsmanship and the scale of their service area. Their previous online structure did not fully communicate:
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The variety of fence styles available (vinyl, cedar wood, aluminum pool‑code, ranch rail).
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Their landscaping capabilities, including retaining walls.
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Their strong reputation backed by dozens of 5‑star reviews.
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Their experience serving more than 500 customers across two states.
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Their commitment to custom designs tailored to each property.
Additionally, the brand needed a website that would convert visitors into leads through a strong “Get Free Quote” call‑to‑action and a clear presentation of services.
The Approach
IXD LAB developed a UX/UI strategy focused on clarity, trust, and craftsmanship:
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Highlighting fence styles visually to help customers choose the right option.
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Structuring services clearly: vinyl fences, cedar wood fences, aluminum pool‑code fences, ranch rail systems, and retaining walls.
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Showcasing real customer reviews to build credibility and trust.
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Creating a strong conversion flow with multiple “Get Free Quote” CTAs.
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Using a clean, modern layout that reflects professionalism and reliability.
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Mobile‑first design for homeowners browsing from their phones.
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Emphasizing custom design capabilities and tailored solutions.
The approach ensured a professional, trustworthy, and user‑friendly digital experience.
The Solution
IXD LAB delivered a complete website redesign with:
1. High‑Impact Home Page
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Hero section with a strong CTA: Get Free Quote.
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Clear messaging: 15 years of experience, trusted by 500+ customers.
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Visual showcase of fence styles.
2. Services Section
Detailed descriptions of:
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Vinyl fences (privacy, scallop, picket).
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Cedar board wood fences.
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Aluminum pool‑code fences.
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Ranch rail vinyl fences (2‑rail & 3‑rail).
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Retaining walls for landscaping and erosion control.
3. Why Choose Us
A trust‑building section highlighting:
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Expert craftsmanship.
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Custom designs tailored to each property.
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Customer satisfaction and reliable service.
4. Customer Reviews
A curated selection of real 5‑star testimonials from satisfied clients across NH and MA.
5. Contact & Quote Request Flow
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Multiple quote‑request buttons.
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Simple contact structure.
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Fast access for mobile users.
The final website is clean, modern, and optimized for lead generation.
The Result
The redesigned digital presence delivered:
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Higher conversion rate thanks to strong quote‑request CTAs.
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Clearer service communication with visual examples of fence styles.
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Stronger brand credibility through verified 5‑star reviews.
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Improved mobile usability for homeowners browsing on the go.
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Professional brand positioning aligned with craftsmanship and reliability.
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A modern, trustworthy digital identity powered by IXD LAB.
GMP Fence now has a website that reflects its reputation as a top‑quality fence contractor in New Hampshire and Massachusetts.
Testimonial
"IXD LAB delivered a clean, modern, and professional website that truly represents our craftsmanship. Our customers can now see our fence styles clearly, read our reviews, and request quotes easily. The site has helped us increase leads and showcase the quality of our work."
— GMP Fence
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