AP Turístico
Case Study
Apartamento Turístico Málaga is a modern vacation‑rental website designed to showcase a premium tourist apartment located in the heart of Málaga. The project focused on creating a clean, welcoming, and highly visual experience that helps travelers quickly understand the property’s value, features, and location.
Overview
Apartamento Turístico Málaga is a modern vacation‑rental website designed to showcase a premium tourist apartment located in the heart of Málaga. The project focused on creating a clean, welcoming, and highly visual experience that helps travelers quickly understand the property’s value, features, and location.
The Challenge
The previous online presence lacked the clarity, structure, and visual appeal needed to attract international travelers. Guests struggled to understand the apartment’s amenities, nearby attractions, and booking process.
Key challenges included:
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The old website did not highlight the apartment’s strengths or its prime location in Málaga.
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Information about amenities, services, and booking details was scattered and unclear.
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The brand needed a modern, trustworthy, and travel‑friendly visual identity.
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The website required a conversion‑focused structure to increase direct bookings and inquiries.
The Approach
The redesign centered on creating a visually engaging, easy‑to‑navigate, and conversion‑optimized experience tailored to international tourists.
Core decisions included:
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Rebuilding the information architecture to clearly present photos, amenities, location, and booking options.
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Designing a warm, Mediterranean‑inspired visual identity with clean layouts and strong hierarchy.
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Crafting concise messaging that communicates comfort, convenience, and proximity to Málaga’s main attractions.
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Prioritizing trust elements such as clear policies, transparent pricing, and high‑quality photography.
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Creating a mobile‑first experience optimized for travelers browsing from their phones.
The Solution
The final website is a modern, attractive, and user‑friendly platform that showcases the apartment’s features and encourages direct bookings.
Key Screens
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Homepage (desktop + mobile)
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Apartment overview
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Amenities and services
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Photo gallery
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Location and nearby attractions
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Booking and inquiry flow
Information Architecture
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Clear separation between apartment details, amenities, location, and booking
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Logical grouping of information for quick understanding
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Streamlined navigation with predictable user flow
Visual Design
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Mediterranean-inspired aesthetic with warm tones and clean layouts
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High‑quality photography to highlight interiors and surroundings
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Strong typography for readability and clarity
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Consistent iconography and micro‑interactions for a polished experience
Conversion Elements
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Clear CTAs guiding users to book or request more information
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Transparent presentation of amenities, services, and policies
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Trust‑building elements: location map, contact details, and clear booking steps
Responsive Experience
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Fully adaptive layouts for mobile, tablet, and desktop
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Optimized performance for fast loading and smooth transitions
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Mobile‑friendly booking flow designed for quick traveler actions
The Result
Apartamento Turístico Málaga now has a professional, visually appealing, and conversion‑ready digital presence that enhances visibility and increases booking potential.
Key outcomes:
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Stronger brand perception aligned with modern vacation rental standards
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Improved clarity in apartment features, amenities, and location
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Enhanced booking flow leading to more qualified inquiries
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Better presentation of nearby attractions and neighborhood advantages
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Positive client feedback praising the clean design and usability
Testimonial
“Our new website finally reflects the comfort, quality, and location advantages of our apartment in Málaga.”
— Apartment Owner
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